Alexandra Madison Weddings

As a marketing intern for Alexandra Madison Weddings (AMW), I managed the website, creating new content each week, posting blogs, updating SEO, and launching the Alexandra Madison Weddings email marketing campaign. I collaborated with the rest of the marketing team, developing monthly content calendars, filming for the Alexandra Madison Weddings Tiktok and Youtube, and helping to grow the brand.

While I did go on several coffee runs during this internship, I had some more out-of-the-box intern activities, like working 16-hour events, learning how to arrange a bouquet, and even hand lettering signs. In addition to my work on the website, I also helped create content for our Youtube, Tiktok, and Instagram stories. The “pup’s first look” video was our first viral Tiktok, getting over 270k views. It was fun to think of new ways to highlight each wedding and our brand, like showing how to make a wedding COVID-19 friendly or build a Champagne bar. 

The main role I took on in this internship was running the Alexandra Madison Weddings website. I curated on-brand and eye-catching feature photos for the home page, wrote and formatted blog posts, and generated client albums in collaboration with local photographers.