National Student
Advertising Competition

During my junior year of college, I was selected to be the Art Director for the University of South Carolina’s National Student Advertising Competition (NSAC) team. As Art Director, I worked with the two other creatives on the team to come up with a style guide for our plans book and deliverables. I then designed the plans book and several of the deliverables shown at the competition.

The NSAC 2020 client was Adobe’s adtech solution. Our campaign’s tagline was “Elevate Your Impact.” We stuck with Adobe’s bright colors and clean, simple fonts to create this body of work. Our book is full of interesting graphics and charts, while our deliverables fly above the rest, all hitting on our theme of elevation.